Rolling Green mobilises sports to drive climate and social action.

We help rights holders, leagues, federations, brands, and boards become leaders in taking bold action, now.

Services

  • Our proprietary digital platform and tournaments mobilise fans to take green action on game days and at home

  • We work with athletes and the media to create powerful stories that inspire millions to act

  • We develop fan engagement, sustainability, and business strategy for sporting organisatsions

  • We help Boards, althletes and leaders take bold action

Our partners

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The Green Action League

The Green Action League was a groundbreaking campaign that united four elite sports teams, Arsenal FC, Los Angeles Rams, Denver Nuggets, and Colorado Avalanche, in a global movement to turn sports fandom into climate action.

Launched by Ball Corporation, Kroenke Sports & Entertainment, the campaign ran for three weeks and engaged over 9,000 fans from 171 countries. Fans earned “Green Points” by recycling, saving energy, eating plant-based meals and other greener living actions. The campaign was promoted through player-led content, in-venue activations, and global media, achieving 14 million impressions.

The results were transformative: over 41,500 verified actions were logged, 95% of participants reported feeling more motivated to live sustainably, and awareness of aluminum recycling increased by 45%. Sky Sports billed it as “the largest fan-led sustainability campaign in sports”.

Go The Extra Yard

The Seattle Seahawks, in partnership with Coca-Cola, launched Go The Extra Yard Challenge, a four-week tournament designed to find the Seahawks’ greenest fan.

Fans were invited to sign up at GoTheExtraYard.com and score green points by completing simple, everyday actions that benefit the planet, from walking or cycling instead of driving, to recycling at Lumen Field, eating a meat-free meal, and cutting energy use at home.

Fans competed for a range of exclusive prizes, including Seahawks game day tickets, pre-game field passes, signed jerseys, gift cards and more.

The Challenge was presented by Coca-Cola, which has a global ambition to help reduce packaging waste by increasing the amount of recycled material in its packaging, and by helping to increase the rate of collection of cans and bottles.

Get in touch

To discuss upcoming projects or opportunities, contact our studio.

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